I've spent a lot of time reading different book blogs. Often I come across a post that basically tells other bloggers that they are doing something wrong, and need to change it. Many times this is based on experiences that the blogger has had in the past, and he/she is trying to be helpful to other bloggers. Sometimes, however, it is just the blogger's opinion, or it is based on something that used to be the case, but is not necessarily still true. It's often been the case that Reading Teen is an "offender" according to these bloggers, and so I thought I'd take some time to address these issues in a couple of posts.
Why Do You Do That?
There are many reasons why we have decided to (sometimes) do early reviews on Reading Teen. Here are some of them:
- Early Book Buzz:
- If there's a book that we've fallen in love with, we want others to read it. Sometimes the best way to do that, is to get other bloggers to read it. If we write a review of a book on release day, then our followers will see it. If we write a review early, other bloggers will pick it up and review it too. This means our followers will see it, and their followers will see it. We will all start talking about it, and people will start to get excited for its release, and more Book Buzz is created. I recently did an early review of Everneath. The reason I did this was because I really loved it, and I want every blogger to put it on their "request and review" list, so it gets LOTS of buzz!
- Publishers Sometimes Like It:
- When we were at BEA this year, a panel of (big) publishers told the book bloggers there, that they like early and release-time reviews. They said that having a bunch of blogs who post a review the day of release isn't nearly as effective as having those reviews spread out, creating buzz. They also said the ideal thing to do would be to have an early review, then a giveaway or something like that around release day. They said that as long as the book can be pre-ordered, bloggers are welcome to post the review.
- We are Specifically Asked To:
- Sometimes publishers or authors have specifically asked us to post a review early. Whether it's for early buzz, or for a book tour that lasts a month long, we will always honor that request whenever possible.
- Other Bloggers Ask us To:
- Most of you know that we provide content reviews along with our book reviews. Often, other bloggers like to check our content reviews before deciding whether or not they will read or request a book for review. This is something that we like to be able to do for people whenever we can.
- We Have More Than One Blogger Reviewing the Book:
- Reading Teen has 5 1/2 (hi mom!) bloggers who write for the blog. Often one of us will read a book, write a review, then pass it on to the next to read and review. We have five reviews of Divergent. One posted a couple of months before release, one a couple of weeks, one around release, and two after release. We'll probably be doing the same for Pandemonium very soon.
- We Still Promote the Books We Loved at Release:
- If there is a book that we reviewed early, we make sure to promote at release as well. Whether this is with a giveaway, linked to the review, or a post about recent releases we've reviewed, or just re-posting the review itself, we make sure it is promoted.
So, these are the reasons that we (sometimes) post reviews early. Other blogs only post reviews at or around release, and that is perfectly great too! There is no "right" answer. Every blog and every book is different. The bottom line is, you need to do what you believe is best for your blog, and the authors/books you want to promote!